Visualize Your Invoice in Video
7:13 PMThe corporate world has been investing into design thinking lately, revolutionizing documents with a certain stigma of boredom.
Don't misunderstand.
I enjoy reading annual reports and financials but realize that not everyone can maintain an interest on these pieces of literature.
Blame the layout and design.
When Airbnb developed a digital and fluid annual report (see here) people noticed and appreciated the skills of incorporating beautiful visual data. Other examples worth exploring: Warby Parker Annual Report (see here) and MailChimp (see here).
So when I heard AT&T designed a video format for customer's invoices, I decided to explore.
- Video:
- People feel comfortable with the medium
- Information is easy to absorb
- Check out these statistics
- Provides animation, narration & personalization
- Customization:
- AT&T greets customer's by name
- Allows transparency behind the numbers
- Data shared in real time via SundaySky technology
- Optimization:
- Designing to streamline processes
- Enhance new customer brand experience
- Reduce customer service delays & costs
AT&T taking risks and experimenting with video to disrupt the presentation of invoices can represent an advantage from competitors. It's a new way to impact the customer journey. I can imagine many audiences benefiting from this format. Wouldn't grandparents enjoy this more than paper or email invoices?
How would you prefer to receive and review your monthly bills?
0 comments